Top Marketing Automation Platforms

The marketing automation software space has lots of overlap so you ll dig deep into the nuances to determine which marketing platform is best for your team. Zoho crm works with standard tools for marketing automation to help optimize marketing investment. Sendinblue is evolving from email marketing to a more comprehensive platform with marketing automation and built in crm functionality suitable for small businesses seeking an end to end solution.

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These platforms provide automation features across multiple aspects of marketing including email social media lead generation direct mail digital advertising and more.

Top marketing automation platforms.

A go to choice for small marketing teams the tool has all the basic functionalities of an ideal marketing automation platform with some advanced features. Activecampaigns activecampaigns is a leader in the small business marketing automation space. Here are our top picks for the best. Top 5 marketing automation platforms for smbs.

According to salesforce s state of marketing report 67 of marketing leaders are already using at least one marketing automation platform and a further 21 planned to start using one. Functionality for extensive automation. Mautic is the only open source marketing automation platform in this list. They ve grown quickly though and are seemingly picking up steam with high tech companies.

Reliable auto responding functions and workflow. Currently over 200 000 organizations use mautic. It s also a relatively new player only founded in 2014. Activecampaign is one of the world s best marketing automation platforms and used by more than 90 000 small.

A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across segments and channels. There are tons of options for marketing automation software. The marketing automation industry has skyrocketed from a 500m market to an expected 6 4bn in 2024.

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